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The Power of Local Listings
Visibility in local search results attracts nearby traffic, including mobile consumers. In addition to making location-based keywords a core part of your SEO efforts, it’s critical to make sure your business contact information is displayed prominently across the web. Make sure your NAP “name, address, and phone number,” is added to profiles on local listing sites like Google My Business, Facebook and Yelp. Having correct and consistent business information across the web is important for both search engines and actual users. Don’t lose a customer because of an incorrect phone number or address!
However, making sure your business listings are correct is no easy task. Maintaining consistency and building online profiles takes time that many business owners simply don’t have. Yext is a useful tool for maintaining this necessary NAP consistency. When you make an update to your business listing information, Yext automatically deploys it across publishers so that your information is the same across the web. Once listings are live, Yext notifies you and uses a patented process to prevent unauthorized edits. It also takes care of duplicate listings, provides review notifications, and allows you to build out your local profiles with more detailed company information.
At SpaceCraft, all our marketing packages come with local listing management through Yext, so you can spend your time on more important things.
Search Engine Marketing
Like SEO, search engine marketing (SEM) can greatly increase your site’s visibility in search results. However, using SEM means paying for the privilege of being seen. Also called Pay-per-click (PPC), this type of advertising is available from major search engines like Google, Yahoo and Bing. PPC gives you a chance to display specific advertising messages in prominent paid-only search result areas above and below organic search listings.
Targeting is key when setting up a successful PPC campaign. You’ll want to make sure you’re spending your PPC budget on the right types of online searchers, so doing research before setting up your campaign, and constantly tweaking and testing your campaign setup will allow for the best possible results.
It’s important to do the following when setting up your campaign:
Write keyword-rich titles and ad copy
Setup geotargeting that makes sense for your business
Bid on a combination of high- and low-competition keywords
Create specialized landing pages for each PPC offer
While tools such as AdWords express make it easy to quickly start a SEM campaign, it’s beneficial to hire an online marketer to lead your SEM strategy. From best practices to follow, to consistent tweaking and optimizing, we know how to make the most of your marketing budget to efficiently drive the right kind of customers to your website.
Start Driving Website Traffic Today
SEO, local listings and SEM as marketing tools can improve your company’s visibility in search results, and encourages more consumer traffic. Need help getting started? Contact us today to learn more about our marketing packages, and see which plan is right for your unique business.